Getting insurance can be difficult, so we were asked to make it easier. Blue Cross & Blue Shield of Kansas City wanted a website where users could easily get a quote on health insurance, obtain information on the marketplace and learn commonly used terms in the insurance field. I created a "natural language" paragraph that would allow users to find a quote for themselves. Instead of filling out a large form, users would complete a sentence that fit their needs. Quotes were instantly generated and users could see how much they could save with Blue Cross & Blue Shield of Kansas City.
We also integrated e-mail and text message reminds with Mailchimp and Call Loop.